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Rightfully so, Lowrance claims to be first choice for fishermen. The brand's amazing High Definition Systems (HDS) and a wide range of fishing and marine products have been overtaking the customer base for a long time. And, the consistent trust is a result of Lowrance's continuous refining of the fishing technology industry consistenly outdoing themselves.
Lowrance introduced the first portable fish-finding device back in 1957, which in no time, turned into a magic-box for anglers. It changed how people fish totally! More than half a century later, Lowrance still produces some of the best marine fishfinders of the industry. Today, Lowrance is not just a name, its a phenomenon in the marine sector. Its advanced fishing devices, integrated with the brand's innovative technologies, have redefined fishing all over the world.
Fish is all that matters!
The brand has only one aim - to flourish your fishing performance. Every instrument that Lowrance produces or invents comes inbuilt with this purpose to help you catch more fish than you did the last time. For years, anglers have trusted Lowrance to make their on-the-water time efficient and productive. It's your turn now!